IMAGINE

摘要

Inspiration may seem as if it comes out of nowhere, but researchers have found that certain brain regions signal they have arrived at a eureka moment a full eight seconds before that feeling hits. That's just one revelation from journalist Jonah Lehrer's latest venture into the human mind, which explores both the science of imagination and the ingenuity-boosting policies of today's most innovative companies. (One strategy: centralized bathrooms, to spark collaboration.) A practiced hand at melding narratives of cognitive science and creativity, Lehrer effortlessly interweaves tales of musicians, Pixar animators, and cocktail mixologists with the latest brain-scanning studies.