The Super Bowl isn't just for football fans, it's also one of the biggest events that celebrates advertising. Close to 100 million people tuned in to see - and critique the spots that come at the hefty price of around $5.25 million for 30 seconds. The amount of planning that goes into these ads, with the arduous processes for scripting, casting and filming, is likely as extensive as that done by the stadium hosting the big game. What no one would guess, though, is the amount of work required to get the completed ads on the air.
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