You are crazy! A classroom experiment to enhance creativity among management students

摘要

In this experiment, five teams of (mostly undergraduate and with no professional experience) students proposed very interesting and original ideas (some "crazier" than others, many highly relevant and feasible) applicable to the workplace or to the university. All proposals shared a common assumption: employees/students who have fun will be more committed to their job/studies, involving "win-win" outcomes. Further research may be inspired by this experiment, expanding the scope of the inquiry to other student profiles and/or to actual initiatives involving organizational development and learning dynamics.