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Participating in Online Museum Communities: An Empirical Study of Taiwan’s Undergraduate Students

机译:参加在线博物馆社区:台湾本科生的实证研究

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With the worldwide spread of the Internet, human activity has become permeated by digital media, which shapes communication and interaction and speeds up the improvement of the experience and diffusion of museum exhibitions. Contemporary museums must understand their audiences, especially with respect to online preferences and surfing involvement experiences. Museums are changing in an effort to attract young netizens to access and use museum resources. Virtual museums are increasingly using digital exhibitions to preserve and apply their collections and establishing online community platforms to interact with young people. This study investigates the underlying mechanism of online community characteristics that enhance audiences’ emotional resonance and involvement. Results from a questionnaire survey ( N = 1168) of Taiwan undergraduate students show that perceived relevance and esteem improve their emotional resonance, which can attract new people and maintain existing relationships within their communities. Following flow theory, maintaining community relationship characteristics increases emotional resonance, which, in turn, enhances user involvement, but we found only small significant effects of emotional resonance on involvement. These findings illuminate the mechanism of the attitudinal relationship building and maintenance for online museum communities and advance the practical contributions of online museum community use and effects.
机译:随着世界范围内的互联网传播,人类活动已经被数字媒体渗透,这造成了沟通和互动,加快了博物馆展览的经验和扩散的改进。当代博物馆必须了解他们的受众,特别是在线偏好和冲浪参与体验。博物馆正在改变努力吸引年轻网友访问和使用博物馆资源。虚拟博物馆越来越多地使用数字展览来保护和应用他们的收藏品并建立与年轻人互动的在线社区平台。本研究调查了在线社区特征的潜在机制,增强了受众的情绪共鸣和参与。台湾本科调查(N = 1168)的结果表明,感知相关性和尊重改善了他们的情感共鸣,可以吸引新人并保持社区内的现有关系。在流动理论之后,维持社区关系特征增加了情绪共鸣,反过来,这反过来又提高了用户的参与,但我们发现情绪共鸣对参与的小显着影响。这些发现照亮了在线博物馆社区的态度关系建设和维护的机制,提高了在线博物馆社区使用和效果的实践贡献。

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