A Study on Exhibition Evaluation System from the Perspective of Exhibitor

摘要

With the rapid development of China’s convention and exhibition industry, exhibitions have become more and more in numbers but with uneven qualities and lack of industry norms and evaluation standards. The study of the exhibition evaluation system is conducive to the sustainable development of the exhibition industry. In this study, the indexes and weight degrees of exhibition evaluation from exhibitors’ perspectives are explored. Through the literature review of exhibitors and exhibition evaluation, and in-depth interviews with relevant enterprise personnel and experts, the indexes of exhibitors’ exhibition evaluation are determined and the exhibition evaluation system is constructed. After the data processing and analysis of the questionnaires, an empirical study on the important factors of exhibitors’ exhibition evaluation is conducted, aiming to provide important enlightenment for exhibitors to improve exhibitions’ qualities.