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A Review of Online Product Reviews

机译:在线产品评论评论

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In the rapidly growing Internet of China, online shopping has spread to the daily lives of most people. Consumers need to consider the characteristics, quality, price, and other information of the product when making purchases on the Internet platform, and carefully select them to improve the satisfaction of shopping. Online product review is one of the sources of product feature information and is increasingly valued by online consumers. This article will review the literature of online product reviews from the generation of online product reviews, outcome variables, usefulness, and influencing factors. We will sort out current academic achievements, and look for future research directions. Follow-up researches should use scientific analysis techniques and methods to establish theoretical models, and explore the mechanism of usefulness of online product reviews.
机译:在中国迅速增长的中国互联网上,网上购物已经蔓延到大多数人的日常生活。 在互联网平台上购买购买时,消费者需要考虑产品的特点,质量,价格和其他信息,并仔细选择它们以提高购物满意度。 在线产品审查是产品功能信息的来源之一,并越来越受到在线消费者的重视。 本文将审查在线产品评论,结果变量,有用性和影响因素的发电中的在线产品评论的文献。 我们将解决目前的学术成就,寻找未来的研究方向。 后续研究应使用科学分析技术和方法来建立理论模型,并探索在线产品评论的有用性的机制。

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