When designing transboundary services, designers need to reasonably optimize the configuration of the service quality and service resources of each service participant to satisfy the value expectations of multiple parties. However, due to the constraints of the service quality offered, and resources owned by participants, the designed configuration may sometimes not meet all the value expectations. At this time, it is need to persuade the relevant parties to lower their value expectations, so as to realize resolution of value conflict. Therefore, for transboundary service design, a reasonable conflict resolution method is one of the key points. This paper proposes a multi-thread automatic negotiation method based on Stackelberg game theory and swarms intelligence algorithm to solve the problem of multi-party value conflicts. A numerical simulation on real-world transboundary service design was carried on to validate The rationality and validity of the proposed model.
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