A RESEARCH ON THE DETERMINATION OF THE INCUBATION STRATEGIES PROMOTED BY TAIWAN CULTURAL HERITAGE PARK

摘要

In July 2018, Taiwan Ministry of Culture(MOC) reorganized Taichung Cultural and Creative Industries Park into the only Cultural Heritage Park (CHP) in Taiwan. CHP's passing-on heritages value, resonates the core "cultural heritage as the crux, whereas cultural creative as the means." The stationed-in cultural heritage workers and businesses are provided with incubation resources. This research includes two phases for determining the incubation strategies of CHP. The first phase adopts expert meeting and the KJ method for posterior analysis; it presents the "incubation operating structure," which includes seven key factors, "national policies," "environment and opportunities," "park positioning," "operational dynamics," "factors of production," and "demand conditions." The second phase takes on the in-depth interview method, interviewing administrators and the stationed-in businesses, with the interview outline based on the aforementioned "incubation operating structure". Based on the structure, the determination analysis of CHP's incubation strategies is verified.