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Re-Examination of Servicescape Model: Food Expectation and Patronage to Macau’s Restaurant from Chinese Visitors’ Perspectives

机译:重新审查Servicescape Model:来自中国访客的观点的澳门餐厅的食品期望和赞助

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The appearance of the physical surrounding which potentially effect to visitors their expectations of the food. Service environment under the right design may lead to visitor patronage the restaurants. Restaurant owners need to understand how to make use of service environment and affect buying behavior. Servicescape model had been well discussed over the last two decades, which provide a road map for service provider how to adopt service environment in provide customer service expectation. The purpose of this paper is to expand the servicescape model and re-exam service environment which affect their food expectation and patronage to local restaurant in Macau. Hope to make further suggestion to the industry. The rationale of this study aims to examine under the physical dimensions, Chinese visitors what is their food expectation and patronage to restaurant. Previous scholars had adopted various studies in relate to service environment by using the servicescape model, however, limited study which conduct a re-examination the traditional elements under the servicescape and Chinese their buying behavior. The study adopted qualitative research and provided 30 Chinese visitors’ their expectations of the local restaurants, from the service environment which may lead to have different expectation and their buying decision. In-depth interview with semi-structure questions were provided in the study. Discussion made by the interviewees demonstrated visitors’ expectations of the service environment not limited to the traditional elements from servicescape. Result will be discussed and provided an implication to the industry how it can improve the service environment and stimulate the visitors buying behavior.
机译:身体周围的外观潜在地对游客对食物的期望效应。正确设计下的服务环境可能导致游客赞助餐厅。餐馆所有者需要了解如何利用服务环境并影响购买行为。 ServicesCape模型在过去的二十年中讨论了很好的讨论,这为服务提供商提供了一条路线图,如何采用服务环境提供客户服务期望。本文的目的是扩大服务型号和重新考试服务环境,影响他们的食物期望和对当地餐厅的澳门的贷款。希望进一步向行业提出建议。本研究的理由旨在在物理方面进行检查,中国访客他们的食物期望和惠顾到餐厅。以前的学者通过了通过使用ServicesCape模型来通过各种研究与服务环境有限,但有限的研究进行了重新审查的服务,以便在服务中进行重新检查和中国的购买行为。该研究采用了定性研究,提供了30家中国访客对当地餐馆的期望,从服务环境中可能导致不同的期望和购买决策。在研究中提供了对半结构问题的深入访谈。受访者作出的讨论显示了访客对服务环境的期望不仅限于来自Servicescape的传统元素。结果将讨论并为行业施加含义如何改善服务环境,并刺激访客购买行为。

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