Increasing number of botanic gardens in Malaysia shows that botanic gardens are important to the urban citizens. Visitors are motivated to visit these gardens for many reasons. The reasons were appreciation of plant aesthetics values, design of the gardens, visual qualities and recreational purposes. Other reasons were social interaction, psychological, health and ecological function. This study focused on factors that motivate the visitors to visit Penang Botanic Gardens and their profile. One of the factors that contributed to visitation is the visual elements in the gardens.
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