Assessment and Analysis Strategies according to Space Matrix-case Study: Petrochemical and Banking Industries in Tehran Stock Exchange (TSE)

摘要

Strategic planning is a three step process including formulation; implementation and review and adjustment. Different tools for formulation step have been introduced yet. SPACE matrix which stands for Strategic Position and Action Evaluation is one of these tools which have gained high reliability for considering macroeconomic, microeconomic and financial factors in the process of determining the position of the organization. On the other hand, Accelerating process of privatization and banking industry development besides petrochemical industry's contribution in Iran's GDP implies that both banking and petrochemical industries are two vital wings of Iran's economic. So, determining the strategic position of these two industries is as similar as a compass for determining the Iran's economic position. The main purpose of this research is to determine and analyze strategic position of three case companies in petrochemical and banking industries in Iran affected by international sanctions by using SPACE matrix method. This research is based on quantitative research approach with a population consisting of non-governmental and governmental banks and petrochemical companies. For data collection, questionnaires and disclosed information on financial statements have been used. Important result of this research is the aggressive position of the three case companies despite of international sanctions on them.