Visitor-Local People Communication: An Application in Pamukkale Destination

摘要

The primary aim of this study is to determine communicational skills of local people living in Pamukkale (Denizli-Turkey) regarding their interactions with visitors. Secondly, authors will try to develop concrete recommendations regarding amelioration of communicational context regarding visitors and local people. Following the survey method, quantitative data were collected via questionnaire technique. During the data analysis firstly, frequency distributions of demographic data were produced. Followingly, in order to determine variables with more precision and reduce number of variables, factor analysis was applied. Varimax option was used during factor analysis on data. The output scree plot graphic was then analyzed and factors with eigenvalues over one were kept for further analysis. As a resu 40 variables were defined under 5 factors. First factor was named positive communication, second factor was about understanding and being understood, the third one was negative communication, fourth factor covered communicational failures, and final factor was about amelioration of the communication.