In this study we examine the value of information conveying personological characteristics. We asked 270 students from various technical disciplines to judge the degree of desirability (agreeable, indifferent or disagreeable) and social utility (useful, without interest or embarrassing) of 88 information of personality descriptors spontaneously evoked. We note that the desirability and utility are two dimensions of value which are not systematically linked. We also find that information on the positive descriptors are considered agreeable and useful (especially more useful than agreeable), while information on the negative descriptors are considered disagreeable while remaining useful.
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