ANALYSIS OF ACCEPTANCE OF MOBILE PAYMENT AS AN ALTERNATIVE TRANSACTION OF PARKING PAYMENT

摘要

OVOs mobile payment application is a Micro Payment application that is developing as a means of payment (electronic money) on smartphones. The application is divided into two, namely OVO Cash and OVO Point. OVO Cash can be used for various types of financial transactions, such as payments at various merchant partners, top up, and balance checking. At present, it's easy to make transactions quickly and easily using OVO Cash. OVO Points are loyalty rewards obtained by OVO users when making transactions at various OVO partner merchants. The advantages of the OVO application with the mobile payment application is that the OVO application can make payment transactions for parking rates at the mall. For example, the Lippo mall in the Jakarta area has implemented the first automate self-parking payment system in Indonesia and the parking fee payment is operated in May 2017. This case study aims to find out the receipt of the OVO payment mobile application as a payment for tariffs. parking, in this study uses the UTAUT model as a research method in order to find out whether performance expectancy, effort expectancy, social influence and facilitating conditions influence the behavior intention on the OVO mobile payment application. Through regression statistical test analysis as processing data obtained from questionnaires with the number of 100 respondents using the OVO mobile payment application as a payment tool for parking rates. The data collection technique carried out is a non-probability approach that is using purposive sampling. Sampling with purposive sampling is a sampling technique of population earned on certain criteria in order to get the conclusions of this study, includes performance expectancy, effort expectancy, social influence and facilitating conditions affect behavior intention.