首页> 外文期刊>H-ermes. Journal of Communication >L’ipocrisia necessaria: strategie di sopravvivenza nell’ordine interazionale dei social network=The necessary hypocrisy: survival strategies in the interaction order of social network
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L’ipocrisia necessaria: strategie di sopravvivenza nell’ordine interazionale dei social network=The necessary hypocrisy: survival strategies in the interaction order of social network

机译:必要的伪善:社交网络互动顺序中的生存策略

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The necessary hypocrisy: survival strategies in the interaction order of social network. Starting from the gradual process of modern individualization to the current proliferation of social media platforms, the rules of deference and demeanor, persist as a microsociological structural element, silent as a growing forest, you need them to preserve the sacred dimension of others, so that you can keep the interaction ritual painless and the identity at stake are not compromised. Quoting Goffman, just like in the world of everyday life, the social actor needs to facilitate the representative task of others in order to save face, Facebook users transform that dose of necessary hypocrisy into interactive approval-oriented strategies, in order to safeguard the raison d’être of worldly secular liturgy of virtual exhibition. Other people’s approval is the only way to survive on the social media and, in order to obtain it, it’s indispensable to keep the ceremonial ballet of mutual consideration alive. In this perspective, this contribution aims to bring out the mechanisms of building an interaction order on Facebook, a platform that is commonly regarded as a desecrating virtual arena, where intersubjective exchange is easily inclined to the profanation of the identity of others.
机译:必要的伪善:以社交网络互动顺序生存的策略。从现代个体化的逐步过程到当前社交媒体平台的扩散,尊敬和举止规则作为微观社会学结构要素持续存在,作为生长中的森林保持沉默,您需要它们来维护他人的神圣维度,以便您可以轻松进行互动仪式,并且不会危及到身份。引用戈夫曼(Goffman)的话,就像在日常生活世界中一样,社交角色需要促进他人的代表任务以保存面子,Facebook用户将这种必要的虚伪行为转变为以交互批准为导向的策略,以维护存在的理由。虚拟展览的世俗世俗礼仪。他人的认可是在社交媒体上生存的唯一途径,而要获得社交媒体的认可,保持相互尊重的礼仪芭蕾舞是必不可少的。从这个角度来看,这项贡献旨在展示在Facebook(一个通常被视为亵渎虚拟舞台)的平台上建立交互顺序的机制,在该平台上,主体间的交流很容易歪曲他人的身份。

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