The Research of Economic Value of Innovative Business--Turn Health Care Food into Service

摘要

Due to people's attention to health concept, changing of diet habit, awareness of alternative medicine and active development of life science research, people's care of food not only how the product taste but also how nutritious it is. And this flourishes the industry of health food. The growth of health food market results of the early coming of the ageing society, increasing medical expenses, the raise of education level and the expand of average ages.Regarding health care of mainstream, consumers prefer selecting products which marked health food while they couldn't ensure that the product is really healthy. Thus, if we take pursuing health as our guideline and provide a series of health care products and service, there will be a lot to dig in.Innovative business method is the most valuable type nowadays. The goal of this type of innovation is to changing the way of consuming and increase the earnings of producers. Investigated in the side of how different distributors provide their service to customers and find out which consuming method is the favorite way of customers. What's more, we could figure out the Optimization Strategy Alliance Advantage Ratio when a health care food store trying to extend its branches.The study takes the expansion of health care food store and development of partnership as object and the purpose is to find out the advantage of Taiwan health care product industry partnership with the qualitative and quantitative prediction methods. First of all, the study gathers information about factors that impact the success of expanding branches from literature and interviews. And then do questionnaire according to experts and scholars' acceptance with the method of Incomplete Linguistic Preference Relations, which helps to build the weights of the success of expanding branches. Using SAW and ADW, we would get a relative priority to each decision maker and evaluate the performance of all the partnership. Finally, we would obtain the optimal success rate of the health food industry partnership. And the data would become analysis basic for the team who organizes and participates partnership.