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Research on the Characteristics of Modern Advertising Culture

机译:现代广告文化特征研究

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Currently, advertising is everywhere in the media environment we are in. Our lives are full of advertising, and advertising is an integral part of our lives. French advertising critic Robert Grange said, “We breathe nitrogen, oxygen and advertising every day”. Advertising is more than just a means of propaganda and business. It has its own distinctive characteristics of the times and is not acceptable. Neglected cultural phenomena, modern advertising culture has distinct characteristics of the times and traces of social life.
机译:当前,广告在我们所处的媒体环境中无处不在。我们的生活中充满了广告,而广告是我们生活中不可或缺的一部分。法国广告评论家罗伯特·格兰奇(Robert Grange)说:“我们每天呼吸氮气,氧气和广告”。广告不仅仅是宣传和商业手段。它具有自己独特的时代特征,是不能接受的。被忽视的文化现象,现代广告文化具有鲜明的时代特征和社会生活痕迹。

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