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Significance of Non-Narrative Features in Online University Prospectus of Pakistan: A Corpus-Based Investigation

机译:巴基斯坦在线大学招股说明书中非叙事功能的意义:基于语料库的调查

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The study focuses on the language of online university prospectus of Pakistan to show the significance of non-narrative features in relation to Dimension 2 “Narrative versus Non-narrative Concerns”, of multidimensional analysis postulated by Douglas Biber (1988). The study incorporated a corpus-based investigation. Based on a representative corpus of five sections (about, facilities, department, library and Vice Chancellor message) of online university prospectus of Pakistan, multidimensional analysis was performed with the focus on Dimension 2. Multidimensional Analysis Tagger v 1.0 was used to tag and analyze the data. Dimension scores and the co-occurrences of the linguistic features were studied through Dimension 2 of multidimensional approach. The results indicate that language of Pakistan university prospectus shows greater concern for non-narrative and it was concluded that language of online university prospectus of Pakistan is argumentative, informational and non-narrative due to the presence of attributive adjective and present tense (non-narrative features) in high proportion. The study has educational as well as marketing implications in educational marketing. Keywords: Multidimensional analysis, Corpus, Prospectus, Non-narrative features
机译:该研究集中于巴基斯坦在线大学的招股说明书语言,以显示与道格拉斯·贝伯(Douglas Biber,1988)提出的多维分析有关的第2维“叙事与非叙事关注”的非叙事特征的重要性。该研究纳入了基于语料库的调查。基于巴基斯坦在线大学招股说明书的五个部分(关于,设施,部门,图书馆和副校长的信息)的代表性语料库,以维度2为重点进行了多维分析。多维分析Tagger v 1.0用于标记和分析数据。通过多维方法的维度2研究维度得分和语言特征的共现。结果表明,巴基斯坦大学招股说明书的语言更加关注非叙事性,并且得出结论,由于存在定语形容词和现在时态(非叙事性),巴基斯坦在线大学招股说明书的语言具有议论性,信息性和非叙事性。功能)。该研究在教育营销中具有教育和营销意义。关键字:多维分析,语料库,说明书,非叙事特征

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