Economic Analysis of Frozen Fish Marketing In Ijebu Ode Local Government Area, Ogun State, Nigeria.

摘要

This study examined the economic performance of frozen fish marketing in Ijebu Ode LocalGovernment Area of Ogun State. Data were collected with the aid of structured questionnaire to elicitinformation from 180 frozen fish marketers randomly selected from the three selected markets (Ita Ale,Oke Aje and New market) in the study area. The study revealed that majority of the frozen fish marketers(96.8%) were females with an average age of 35 years. Majority of the fish marketers (73.3%) are literate,who kept formal records of daily sales while 26.7% have no formal education. Majority of the respondentsare experienced fish marketers with an average of 8 years experience in the business. The regressionresults shows that selling price of fish were determined by purchase price of fish, transportation cost, Taxand stall rents which are positively related and statistically significant. The cost and return analysis showsthat the average gross margin (N14,722.76) was positive and statistically significant at P< 0.05. Also,market margin of 28.7%, producer cost of 71.3 and marketing share cost of 7.1% are economic indicatorsof efficient fish marketing performance in the study Area. Despite these positive indicators of marketingperformance, fish marketers identified lack of government assistance (50.3%), lack of capital (29.7%), highcost of fishing materials (8.3%), spoilage during storage (6.7%), lack of space to display fish in the market(5.0%) as their most important problems in fish marketing. Based on the findings of the study it wasrecommended that the government should assist the fish marketers by making provision for credit and loanfacilities; encouraged formation of cooperative societies; provision of storage facilities to minimize spoilageand regulation of the tax rate.