DEVELOPING CULTURAL TOURISM UPONSTAKEHOLDERS’ PERCEPTIONS TOWARD SUSTAINABLETOURISM DEVELOPMENT IN PHU QUOC ISLAND, VIETNAM

摘要

DEVELOPING TOURISM IN A SUSTAINABLE MANNER IS A MUST TO ALL OF DESTINATIONS IN THE WORLD.CULTURAL TOURISM IS IDENTIFIED AS A FORM BEING “SUSTAINABLE” AND PRESENTLY IS AS THEFASTEST GROWING MARKET IN TOURISM. CULTURAL TOURISM IS IN CONNECTION WITH A COUNTRYOR REGION'S CULTURE SUCH AS LIFESTYLE, HISTORY, ART, ARCHITECTURE, RELIGION(S), AND OTHERELEMENTS AND REPRESENTS SIGNIFICANT BENEFITS TO TOURISM INDUSTRY. THIS PAPER IS TOREVIEW CULTURAL TOURISM CURRENTS AND ITS POTENTIALS, ANALYSE THE STAKEHOLDERS’PERCEPTIONS, THEN TO FORMULATE RECOMMENDATIONS TO THE TOURISM DEVELOPMENT IN PHUQUOC ISLAND TOWARD THE SUSTAINABILITY. MIXED METHOD IS EMPLOYED IN THIS STUDY. THEQUALITATIVE DATA IS FROM VARIOUS DATA AS JOURNALS, PUBLICATIONS, REPORTS, ETC. AND THEQUANTITATIVE METHOD IS FROM BY SEMI-STRUCTURED INTERVIEWS CONDUCTED STAKEHOLDERS INLIGHT OF CULTURAL TOURISM. RESULTS WILL BE IMPLIED AS THE FOUNDATION FOR PHU QUOCISLAND. FURTHERMORE, LIMITED SAMPLES AND STUDY SCOPE CAN LEAD TO FURTHER RESEARCHES.