A imagem pública da Química apresentada nos artigos on-line da revista Ciência Hoje. The public image of Chemistry presented in the online articles of Ciencia Hoje magazine

摘要

The present study was performed over of the analysis of the contents in the online articles of CienciaHoje magazine, Chemistry category, published on the years 2011 to 2012. The main objective was toidentify the public image of chemistry in these articles from the categories obtained in the initialinvestigation. The methodology considered most timely was Content Analysis which enables acritically understand the meaning of communications. By analyzing of the data, it can be agree that the public image of chemistry is portrayed as a useful science, central and interdisciplinary, reflecting apositive image. A negative image was also evidenced, being considered a polluting science which facesa hostile environment before the society. Therefore, the public image of chemistry obtained in theCiencia Hoje magazine is quite coherent with the initial investigation and can be classified in twodimensions: positive and negative.