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Surveying the Impact of Ethics and Professional Conduct of Employees on Customer Loyalty

机译:调查员工的道德操守和职业操守对客户忠诚度的影响

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Financial science as a branch of the social sciences plays an invaluable role in the economic and business environment. Economic activity is not possible without relying on financial knowledge and managerial. The objective of this study is surveying the impact of ethics and professional conduct of employees on the customer loyalty. Statistical population of this study includes customers the various branches of Melli Bank in Hamedan (Iran). The questionnaire is used as instrument of data collection. Linear regression analysis was used to test the research hypotheses. Lateral purposes of research as well as is used t-test of independent groups and ANOVA to assess lateral results. Research results indicate that there is a significant relationship between ethics and professional conduct of employees on customer loyalty and the correlation between these two is high and positive.
机译:金融科学作为社会科学的一个分支,在经济和商业环境中发挥着不可估量的作用。不依靠金融知识和管理就不可能进行经济活动。这项研究的目的是调查员工的道德操守和专业行为对客户忠诚度的影响。这项研究的统计人口包括客户在伊朗Hamedan的Melli Bank的各个分支机构。问卷被用作数据收集的工具。线性回归分析用于检验研究假设。横向研究的目的以及独立组的t检验和ANOVA用于评估横向结果。研究结果表明,道德与员工对客户忠诚度的专业行为之间存在显着关系,二者之间的相关性很高且呈正相关。

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