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The Image of Vietnam as a Tourism Destination for Malaysian Tourists

机译:越南作为马来西亚游客旅游目的地的形象

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The main objective of this study is to finding the images of Vietnam tourism destination perceived by Malaysian tourists. The study based on replies to 599 questionnaires and the secondary data. The Structure Equation Modelling was employed to identify the relationship among the variables. The result of Confirmation Factor Analysis (CFA) shows the beneficiary images of Vietnam including of “interesting history and rich culture” “delicious cuisines and friendliness”. The negative images in Vietnam consists of poor transportation, poor infrastructure and cleanliness problems that challenges to tourism Vietnam destination. The study may be interesting to destination marketers, Vietnam Government and Travel Companies, especially for those developing destinations which intend to differentiate themselves from others country.
机译:这项研究的主要目的是找到马来西亚游客感知的越南旅游目的地的图像。该研究基于对599份问卷和二级数据的答复。使用结构方程建模来识别变量之间的关系。确认因子分析(CFA)的结果显示了越南的受益人形象,包括“有趣的历史和丰富的文化”,“美味的菜肴和友善的食物”。越南的负面印象包括交通不便,基础设施差和清洁度问题,这对越南旅游目的地构成了挑战。这项研究可能对目的地营销商,越南政府和旅行社很有趣,特别是对于那些打算与其他国家区分开来的发展中目的地。

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