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Application of a New Cultivation Model in an Undergraduate 'Convention and Exhibition Management' Study Program

机译:新型培养模式在本科生“会展管理”学习计划中的应用

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Convention and exhibition management is a practical and emerging new major in colleges and universities. Students are required to master strong practical and comprehensive coordination skills. However, the professional demand of the convention and exhibition industry cannot be met under the traditional general education training model. Hence, the present study combines the professional work-oriented undergraduate training with the cooperative education concept and proposes the industry accreditation plus government advisory cooperative undergraduate training model. In addition, a school–enterprise dual-element student training system is built. The key realization path of the "four in one" of the government, school, industry, and students with students as the core is carried out combined with path–goal theory. The cultivation model proposed in this paper is approved and recognized by both students and enterprises. The reformed cultivation model improves the overall quality of graduates and the satisfaction of employers. This model can better meet the expectations from graduates of convention and exhibition majors in modern society compared with the traditional education model.
机译:会展管理是高校实践性新兴学科。要求学生掌握较强的实践和综合协调能力。但是,传统的通识教育培训模式无法满足会展业的专业需求。因此,本研究将职业导向型本科培训与合作教育理念相结合,并提出了行业认证加政府咨询合作本科培养模式。此外,还建立了校企双元素的学生培训系统。结合路径目标理论,实现了政府,学校,企业和学生为主体的“四合一”的关键实现路径。本文提出的培养模式得到了学生和企业的认可和认可。改革后的培养模式提高了毕业生的整体素质和用人单位的满意度。与传统的教育模式相比,该模型可以更好地满足现代社会会展专业毕业生的期望。

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