A Literature Review of the Connotation Dimensions of Entrepreneur Concepts in the Context of Confucian Culture

摘要

Entrepreneurs are the backbone of reform and opening up and have made significant contributions to the prosperity of China’s economy. However, entrepreneurial theory is an exotic product that is rooted in Western culture. So, in the context of Confucian culture, how is the concept of entrepreneurs defined? What is the similarity between its connotation and the Western “entrepreneur”? Excavating the characteristics of “entrepreneur” under the background of Confucian culture is not only the need to construct the management theory of Chinese characteristics, but also has great practical significance for the cultivation and creation of Chinese entrepreneurs. This study cuts through the Confucian cultural perspective, and comprehensively and systematically sorts out the development of entrepreneurial theories in each period, with a view to drawing lessons from the entrepreneurial theory under the Confucian cultural context.