AGROTOURISM IN THE FUNCTION OF PRESERVING AUTOCHTHONOUS BREEDS IN CROATIA - AN EXAMPLE OF BUSHA

摘要

Croatian Busha is among the world's smallest cattle breeds and belongs to the group of so called short-horns cattle(Bos brachyeros europeus). Croatian Busha is one of the three autochthonous cattle in Croatia. The number of Busha isconstantly decreasing, and one of the possibilities for rescuing the breed is the supply of milk, meat and processedproducts through agrotourism. The aim of this research is to identify the opinions and attitudes of the respondentsabout the introduction of Busha's meat and dairy products into the offer of agrotourism. For the research purposes, anon-line survey was conducted on 508 randomly selected respondents. The Busha is relatively unknown to therespondents (59.8%), but has great potential for agrotourism. Most of the respondents (70.5%) agree with the idea ofbranding Busha’s products to increase their popularity and create additional value to the farm. Potential consumerssupport Busha as an autochthonous breed with value-added that endorses tradition and support its appearance inCroatian agrotouristic offer.