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Micro business enterprise of Bumiputera Malays, Malaysia

机译:马来西亚土著马来人的微型企业

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This research focuses on micro-enterprise of Malaysian Malays that are involved in very small-scaled business activities. Among them include food stall and burger stall operators, night market hawkers, grocery store operators as well as construction and small service activities works. The study seeks to explore why some micro-entrepreneurs still lag in entrepreneurship and what needs to be rectified.? This quantitative study is conducted on 173 Malay micro-enterprise owners (MEOs) and 58 Malay failed micro-enterprise owners (FMEOs) involved in all range of businesses throughout the state of Perak, Malaysia. The main aims are to identify the gaps between the failed micro-enterprise owners (FMEOs) and existing micro-enterprise owners (MEOs) and the problems faced among FMEOs. The results reveal that the MEOs had strong motivations and better marketing approaches as compared to FMEOs. Furthermore, the FMEOs failed in the business ventures mainly due to lack of management, sales and marketing skills and poor competitive abilities to keep up with rivals.
机译:这项研究的重点是参与规模很小的商业活动的马来西亚马来人的微型企业。其中包括食品摊位和汉堡摊位经营者,夜市小贩,杂货店经营者以及建筑和小型服务活动工程。该研究旨在探索为什么一些微型企业家仍然落后于企业家精神,需要纠正哪些问题。这项定量研究是针对涉及马来西亚霹雳州所有业务的173位马来人微型企业所有者(MEO)和58位马来人失败的微型企业所有者(FMEO)进行的。主要目的是确定失败的微型企业所有者(FMEO)与现有微型企业所有者(MEO)之间的差距以及FMEO之间面临的问题。结果表明,与FMEO相比,MEO具有较强的动机和更好的营销方法。此外,FMEO在企业中失败的主要原因是缺乏管理,销售和营销技能以及与竞争对手保持较弱的竞争能力。

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