This study explores the perceptions of American and Turkish managers withrespect to different dimensions of product quality. Survey data on perceptions of product quality were obtained from managers in both countries. Analyses using structural equation modeling and mean comparison tests were performed to evaluate five research hypotheses. Results provided partial support for the hypothesized differences in qualityperceptions. The data indicated that although the conceptualization of quality did not differ across the two samples, there were some differences in terms of importance assigned to various aspects of quality. In particular, Turkish managers rated aspects pertaining to communication and shared definition, quality execution, and quality control higherthan American managers. Implications for the rationalist and culturalist approaches to international management are discussed.
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