Optimization Strategy of Export Trade of Chinese Fruits under the Change of Chinese Fruit Industry Structure

摘要

China enjoying a reputation of world fruit kingdom worldwide almost produces all kinds of fruits. Since 1990s, Chinese fruit industry develops rapidly. Both the planting area and the total output create new peak. However, China is a powerful fruit production country rather than a strong trading nation due to its unreasonable structure of fruit industry. Therefore, this study explored the reasons of growth and change of Chinese fruit trade in main output market in the perspective of the change of industry structure, the situation of output trade, etc. by analyzing examples, in order to find out the main problems emerging from the current fruit industry structure and strive to find out a competitive fruit industry structure that can keep rapid development of output trade, thereby providing a feasible way for promoting rapid development of fruit trade.