Asking a small business to adopt a product lifecycle management (PLM) system is like asking a neighborhood baker to install an industrial oven, complete with conveyor belts, control knobs, and a walk-in heat chamber. What he needs is a countertop oven, small enough to fit on the oak table in his kitchen, large enough to churn out several batches of breads and pastries to keep up with morning and lunch rushes. He refuses to read a 2-in.-thick installation manual just to get started. He believes the equipment should be ready once plugged in. As for configurations, he asks for but four settings: On, Off, Temperature and Timer.
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