With pressure to achieve profitable growth, yet fewer resources to achieve that growth, it is critical that companies find ways to work smarter. In a November 2010 Aberdeen study, Using Product Analytics to Keep Engineering on Schedule and on Budget, this topic was explored further. To improve decision-making, it is important to understand what is important to the company in the first place. The figure below shows the top business pressures driving companies to have better insight into decision-making during product development.
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