In its latest move, PTC signed a definitive agreement to buy the Vu-foria augmented reality business for $65 million, including its developer ecosystem, from Qualcomm Connected Experiences Inc., which is a subsidiary of the mobile giant Qualcomm. As it exists today, Vuforia is a mobile vision platform that currendy has traction in the consumer world, helping to bring advertisements, toys and household items to life on a smartphone or tablet. PTC's vision for Vuforia is to bridge the digital and physical worlds, a reality that PTC executives say is increasingly blurring as today's products meld both digital and physical components. "If you look at what's going on in manufacturing companies today, the BOM (bill of materials) is very different than it's historically been, and there's a lot more decisions about what lives in a digital form or what lives in a physical form," says Rob Gremley, executive vice president, Technology Platforms at PTC. "This whole mixed reality of the digital and physical living together has been a big theme of what we're doing."
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