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Cultural Memory, an Asset for Design-driven Innovation within the Creative Industries Sector: Lessons for design education

机译:文化记忆,创意产业中设计驱动型创新的资产:设计教育的经验教训

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摘要

Culture is gaining recognition globally as an important driver of sustainable development in the creative economy. The significance of the role of design and culture with the creative industries is under-researched, especially from the new emerging economies perspective. Therefore, designers need a framework which will guide them on how they can create sustainable, and innovative cultural sensitive products which reflect users' identities. Co-designing from cultural memory is a new design approach which embeds users' beliefs, expectations, and expressive values in products and services. The paper discusses two case studies which were conducted in Botswana within the creative industries. The aim was to study how designers imbued cultural memory factors into design features. The paper developed a culture-centred design model after carefully studying how designers identify, transform and imbued cultural memory factors into innovative glocalised products that have local meaning and a global appeal.
机译:在全球,文化已成为创意经济中可持续发展的重要驱动力。对设计和文化在创意产业中的作用的重要性的研究不足,尤其是从新兴经济体的角度来看。因此,设计师需要一个框架来指导他们如何创建可持续的,创新的,文化敏感的产品,以反映用户的身份。从文化记忆中进行协同设计是一种新的设计方法,它将用户的信念,期望和表达价值嵌入产品和服务中。本文讨论了在创意产业内在博茨瓦纳进行的两个案例研究。目的是研究设计师如何将文化记忆因素纳入设计特征。在仔细研究设计师如何识别,转化和将文化记忆因素转化为具有本地意义和全球吸引力的创新的本地化产品之后,本文建立了一种以文化为中心的设计模型。

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