Designing the Design of the PyeongChang Winter Olympics

摘要

Thirty years after hosting its first Olympic Games—the Seoul Summer Olympics in 1988—the Republic of Korea was given the honor of hosting a second—the 2018 Winter Olympics in PyeongChang, which took place February 9-25, 2018.I was working in Korea as a corporate identity designer at the time of the 1988 Olympics, and for the 2018 Olympics, I had the privilege of chairing the Design Advisory Committee. The committee played an instrumental role in shaping the holistic design program of the Games and presenting PyeongChang, and South Korea, to the world. In the intervening years, I have been part of a design industry that has changed almost beyond recognition, much like South Korea. The moment seems opportune to reflect on this course of change, the present to which it has brought us, and the challenges that lie ahead, some of which are unique to the Korean situation and some of which are faced by design and designers all around the world.