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From the Outside In: A Place for Indigenous Graphic Traditions in Contemporary South African Graphic Design

机译:从外部进入:当代南非平面设计中土著平面传统的地方

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摘要

This article has discussed the case for indigenous African graphic systems as appropriate subject matter for the history of graphic design in South Africa. It has examined the relationship between certain Zulu traditional symbols, the AIDS symbol, and the social context in which the Siyazama Project has taken place. It proposes that a more culturally equal relationship between designer and audience, based on cultural respect and knowledge, actually produces a more effective form of communication than is the current norm. Such a relationship can help to promote a revaluation of indigenous cultures, including languages that are currently under threat from globalization. This relationship is likely to develop among designers only if their experience includes research and study of both historical and contemporary aspects of all South African visual traditions, including the languages and cultures in which they are embedded. This broad scope is therefore proposed as the , aim of graphic design history in South Africa, using the Siyazama project to illustrate an investigation of the effectiveness of this type of graphic symbol.
机译:本文讨论了非洲土著图形系统作为南非图形设计历史的适当主题的案例。它研究了某些祖鲁族传统符号,艾滋病符号与进行Siyazama项目的社会背景之间的关系。它提出,基于文化的尊重和知识,设计师和观众之间在文化上更加平等的关系实际上会产生一种比当前规范更有效的交流形式。这种关系可以帮助促进对土著文化的重估,包括目前受到全球化威胁的语言。只有当设计师的经验包括对所有南非视觉传统的历史和当代方面(包括其所嵌入的语言和文化)进行研究时,这种关系才有可能在设计师之间发展。因此,使用Siyazama项目来说明对这种图形符号有效性的调查,因此提出了广泛的范围作为南非图形设计历史的目标。

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  • 来源
    《Design Issues》 |2011年第1期|p.55-62|共8页
  • 作者

    Piers Carey;

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  • 原文格式 PDF
  • 正文语种 eng
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  • 入库时间 2022-08-18 03:50:26

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