How Brand Marketing Can Boost Your Firm's Marketing ROI and Visibility

摘要

While brand marketing is far from a new concept, if s undergone quite an evolution in the last several years. Prior to 1978, having a strong brand and building a positive reputation relied on word of mouth. Eventually, print ads and sponsorships gained some traction, but were hampered by their lack of sufficient ability to track their return on investment (ROI). Fast forward to the past decade, when the digital revolution caused brand marketing to take on a whole new persona. Now it's not only multi-faceted, it's also measurable.