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Quality of health-related online search results

机译:与健康相关的在线搜索结果的质量

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摘要

Consumers are increasingly searching for health information online and using that information to inform their decisions and behavior. Because the negative consequences of basing decisions on inaccurate or untrustworthy health information may be particularly serious, it is important to understand the quality of online health information. This study empirically investigates the quality of health information that is returned by popular search engines when queried using a large, comprehensive set of health-related search terms. Findings indicate that a majority of such information returned by popular search engines is of a high quality but quality levels vary across different health topic areas. In particular, searches for terms related to preventive health and social health issues tend to produce lower quality results than terms related to diagnosis and treatment of physical disease or injury. While the overall prevalence of high quality information is greater than that of low quality, the observed variance across health-related terms has important implications for consumers, policy makers, health information providers, and search engines.
机译:消费者越来越多地在网上搜索健康信息,并使用该信息来告知他们的决定和行为。由于基于不正确或不可信的健康信息做出决策的负面后果可能特别严重,因此了解在线健康信息的质量非常重要。这项研究从经验上调查了流行搜索引擎使用大量,全面的与健康相关的搜索词集进行查询时所返回的健康信息的质量。调查结果表明,流行搜索引擎返回的大多数此类信息都是高质量的,但是质量水平在不同的健康主题领域有所不同。特别是,与预防性健康和社会健康问题相关的术语的搜索往往会产生比与物理疾病或伤害的诊断和治疗相关的术语更低的质量结果。尽管高质量信息的总体流行程度高于劣质信息的整体流行程度,但是在与健康相关的术语中观察到的差异对消费者,政策制定者,健康信息提供者和搜索引擎具有重要意义。

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