Take a moment, make a decision

摘要

I suspect that many readers will bristle at the above title, it's hot cavalier. You feel that decisions deserve more than just a moment's consideration. As decision scientists, you want the opportunity to see a decision unfold revealingly, with oppor- tunities for study and assessment. Cer- tainly, if the decision is a personal one, you don't want to be accused subsequently by your conscience that you gave the choice process short shrift. Yet, there are times when very quick decisions are needed. Should we insert the cooling rods now or Trip the emergency lever? Do we sell now Or wait for the Fed's announcement? And What about situations where the time pres- Sures are not so stringent, but where it is Sensed that the decision at hand will set The tone for decisions to come? Here are Two books that deal with such critical mo- Ments and critical decisions.