Restaurants in Europe, the US, and Japan are testing a technology to let diners order their food directly from a screen at their table instead of depending on a human being to note their choice. Companies that sell the "e-menu" argue that besides cutting costs, the bytes-for-bites approach has a novelty value that can lure younger customers, and boost revenues as tantalizing photographs of succulent steaks and gooey desserts tempt diners to order more, Reuters has reported. The idea may be only the latest gimmick in a trade that is driven by consumer appetites and where fads help. But it appears tp be boosting business. In Israel, the privately owned startup Conceptic has already installed the e-menu technology in sushi bars, pubs, and family restaurants.
展开▼
