'we Are Launching Retail Photo Printing Services In India Shortly'

摘要

What is the Ink Advantage program by HP all about?rnThis new scheme was launched in India a couple of months ago. We want to formulate the entire process and offer it to our consumers and SME customers, giving them a better and more satisfying experience with HP products and services. Through the Ink Advantage program we have increased the price of the hardware (printer) but significantly reduced the price of the ink. The net impact of this program is that the cost per page of printing is much less than before. Under the new scheme we are not just selling the hardware but an entire system to our customers. This scheme is already being practiced for our government and corporate accounts and today these accounts consists 30% of our total ink sale in India. That means we have a proper track on 30% of our overall ink sale, and know the customers.