IoT HAS A HUGE ROLE IN RETAIL

摘要

What is the role of IT in a progressive multi-channel strategy at Tesco? How does it help in improving customer experience across all touch points-in-store, online and, mobile? Technology has opened up new possibilities and with changing patterns in consumer behavior and innovations taking place at breakneck speed, the retail industry must keep up. Much of the technology that powers our parent company is developed at Tesco HSC. Over the years, Tesco has capitalized on customer insights, exploited opportunities and galloped ahead of competitors by blunting the start-ups' advantage by proving to stakeholders that we have what it takes to succeed in the digital economy.