Continued Facebook Ad Business Growth; Dip in Revenue per Visit for Twitter

摘要

Adobe released its Social Media Intelligence Report analyzing paid, earned, and owned social media trends for Q1. Key findings of the Adobe Digital Index report show that Facebook's ad business continued to grow with click through rate (CTR) and ad impressions increasing by double-digits QoQ, 20% and 41 % respectively. While revenue per visit (RPV) coming from Facebook grew by two percent QoQ, RPV from Twitter and Tumblr declined by 23% and 36% respectively, following a strong holiday quarter. Leveraging its unparalleled data set, Adobe's Social Media Intelligence Report is the industry's most comprehensive analysis and is based on 260 bn Facebook ad impressions, 226 bn Facebook post impressions, 17 bn referred visits from social networking sites, and seven billion brand post interactions including comments, likes and shares. Paid social data is derived from aggregated Adobe Marketing Cloud data.