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Dial CEM: Helping Operators Address the Customer Retention Challenge

机译:拨打CEM:帮助运营商应对客户保留挑战

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摘要

The rapid growth in the global telecommunications space definitely looks good on paper. As per data released by GSMA Intelligence for the first quarter of 2016, the total number of mobile connections (including machine-to-machine) worldwide stood at 7,747,629,404 and the number of unique mobile subscribers stood at 3,819,504,999. Meanwhile, revenue per year (for the financial year 2014) stood at a staggering $1.06 tn, a 1.99% YOY growth. However, if we examine some of the parameters closely, we will find some alarming trends rearing their heads quite recently. For example, the number of SIM cards per unique subscriber, has been growing steadily every quarter. As perGSMA Intelligence, in the fourth quarter of 2014, each unique subscriber across the world had 1.80 SIM cards. This number fell to 1.79 from the first to the fourth quarter of 2015, to reach 1.80 once again in the first quarter of 2016. Going forward, the firm has predicted that this number will remain steady, at least until the second quarter of this year. Thereafter, it is expected to rise to 1.81 in the third quarter of this year, where it will remain until the fourth quarter of 2017.
机译:全球电信领域的快速增长在纸面上肯定是好的。根据GSMA Intelligence发布的2016年第一季度数据,全球移动连接(包括机器到机器)总数为7,747,629,404,唯一移动用户数为3,819,504,999。同时,每年的收入(2014财年)达到惊人的1.06吨,同比增长1.99%。但是,如果我们仔细检查一些参数,就会发现一些令人震惊的趋势,这些趋势在不久前就引起了人们的注意。例如,每个唯一订户的SIM卡数量每个季度都在稳定增长。根据perGSMA Intelligence,在2014年第四季度,全球每个唯一的用户都拥有1.80 SIM卡。该数字从2015年第一季度到第四季度下降到1.79,在2016年第一季度再次达到1.80。展望未来,该公司预测该数字将保持稳定,至少到今年第二季度为止。 。此后,预计今年第三季度将升至1.81,并将一直保持到2017年第四季度。

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  • 来源
    《Dataquest 》 |2016年第6期| 59-60| 共2页
  • 作者

    Amit Sanyal;

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