Digital consumption is experiencing breakneck growth in India, after media and telecoms disruptor Reliance Jio burst onto the scene in September 2016. The telco's introductory offer of unlimited 4G data - bundled with a suite of value-added offerings, including premium video - attracted 72.4 million active subscriptions within four months of launch. According to the Reliance Jio website, its subscribers were consuming around 25x more data than the average Indian broadband user.
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