Rough seas have become the norm across industries, as businesses go through ebbs and flows of profitability. To prevent potentially going under, companies look to financial forecasts as trusty navigational charts that can help with predicting and steering around troubled waters to ensure smooth sailing ahead. It is an essential task for virtually every organisation, especially public companies legally obligated to disclose their economic health to shareholders. Forecasts involve reviewing past and current market conditions to predict financial outcomes, enabling proactive planning to increase projected growth and address possible issues.
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