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Does Culture Affect the Adoption of Advanced Mobile Services? A Comparative Study of Young Adults' Perceptions in Denmark and the UK

机译:文化会影响高级移动服务的采用吗?丹麦和英国对年轻人的知觉比较研究

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摘要

Mobile TV has been rapidly adopted in the Asian markets such as South Korea and Japan, whereas in Europe the diffusion has been slow and the services less popular. The present study explores the relationship between young adults' perceptions of value elements and their adoption intentions of mobile TV. Building on the theory of reason-based choice from the behavioural economics field, the study investigates how culture affects; 1) the perceived costs and the perceived benefits relationships with the adoption intentions, and 2) the preferences for particular mobile TV services. The data collection is based on a survey conducted in two different cultural contexts in Europe; Denmark and the UK. The results of the study show that culture moderates the relationship between perceived benefits and adoption intentions, whereas the relationship between perceived costs and adoption intentions is not affected by culture. Culture also affects the preferences for several entertainment services offered by mobile TV. [PUBLICATION ABSTRACT]
机译:移动电视已在韩国和日本等亚洲市场迅速采用,而在欧洲,传播速度很慢,服务也越来越不受欢迎。本研究探讨了年轻人对价值元素的感知与他们对移动电视的采用意图之间的关系。基于行为经济学领域基于理性的选择理论,该研究探讨了文化是如何产生影响的。 1)感知成本和感知收益与采用意愿的关系,以及2)特定移动电视服务的偏好。数据收集基于在欧洲两种不同文化背景下进行的调查;丹麦和英国。研究结果表明,文化可以缓和感知收益与采用意图之间的关系,而感知成本与采用意图之间的关系不受文化的影响。文化还影响着手机电视提供的几种娱乐服务的偏好。 [出版物摘要]

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  • 来源
    《Database for Advances in Information Systems》 |2009年第4期|p.132-147|共16页
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    Ioanna D. ConstantiouDepartment of InformaticsCopenhagen Business SchoolAnastasia PapazafeiropoulouSchool of Information Systems and MathematicsBrunel UniversityMorten Thanning VendeløDepartment of OrganizationCopenhagen Business SchoolAbout the AuthorsIoanna D. Constantiou is an associate professor at Copenhagen Business School. Her research involves network economics and behavioural decision making in the telecommunications and media industries. She holds a PhD in Management Science and Technology from Athens University of Economics and Business in Greece. She has published her research in journals such as Communications of the ACM, European Journal of Information Systems, and Telecommunications Policy. She has been involved in a number of European, Greek and Danish funded research projects with emphasis on the adoption and diffusion in the telecommunications industry.Anastasia Papazafeiropoulou is a lecturer in the Information Systems and Computing department at Brunei University, UK. Her PhD is titled: "A stakeholder approach to electronic commerce diffusion", from Brunei University and she holds a first degree in Informatics and a M.Sc. in Information Systems both from the Athens University of Economics and Business, Greece. She has been involved in a number of European and UK funded research projects with emphasis on electronic commerce and small and medium size enterprises (SMEs). She teaches information systems management and business integration at the postgraduate level. She also supervises researchers in the field of technology adoption by organisations with special interest in developing countries. She has 10 years of research experience on the study of diffusion and adoption of electronic commerce, broadband Internet, Enterprise Recourse Planning Systems (ERPs), Customer Relationship Management systems (CRMs), IP-telephony and mobile TV.Morten Thanning Véndelo is a social scientist, he holds a Ph.D. in organization theory, and is associate professor at Copenhagen Business School. His research interests include;

    improvisation in organizations, organizational learning and adaptation, reputation management, and sensemaking in organizations. His research is available in international books and journals, such as;

    Corporate Reputation Review, International Studies of Management & Organization, Journal of Knowledge Management and Management Learning.;

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