CRM APPLICATIONS: LICENSED OR HOSTED―HICH IS BETTER FOR YOU?

摘要

Customer relationship management (CRM), with an emphasis on customer service, is crucial to business sustenance, especially in today's economy in which companies are increasingly relying on business from their existing customer base. When it comes to CRM application deployments, there are primarily two approaches: in-house licensing and using software as a hosted service. The questionable ROI track record and long implementation cycles of legacy CRM applications that are available only as in-house implementations that require extensive consulting and customization services has led companies to consider hosted, Internet-architected CRM applications as cost-effective, low-risk alternatives.