A VIEW FROM THE TOP: PROVIDING A UNIFIED VIEW OF YOUR CUSTOMERS

摘要

In an age where companies are constantly campaigning for new customers and striving to sustain the loyalty of existing customers, every resource must be fully leveraged. After all, customers can always elect to go elsewhere, and sometimes it's as easy as the click of a mouse. Sales and support, the two primary customer-facing departments, stand to reap the greatest benefits from utilizing a unified view of customer information. In the spirit of debate, we offer both sides of the customer interaction spectrum an opportunity to sound off on how utilizing a single-source for managing customer data is helping them get their jobs done.