VoIP-Enabled integration In The Contact Center Bridges The Gap Between CRM And Customer Response Management

摘要

With the rapid adoption of VoIP technology in the enterprise, today's contact centers are able to be more customer-centric than ever before. VoIP opens the door to integrating technologies that satisfy customers' desire for choice when contacting a company and, in turn, allows the company to be more efficient when responding to customer contacts. VoIP enables customer response management for contacting and routing to seamlessly integrate with customer relationship management (CRM) for efficient handling of each contact.