Athenahealth's 'Sweet' CRM solution

摘要

As enterprises and their needs grow, so do their CRM requirements. Sometimes that means changing their solutions. Athenahealth is a provider of physician revenue cycle management services that integrate workflow, billing, and collections into a single service on a Web-based software platform. It has locations in Belfast, Maine and Chennai, India. The firm tracks multiple data sources, such as customer contact info, account history, and interactions, across multiple departments. It was, however, experiencing inefficient workflows across customer service, sales, and other functions. It needed a CRM system that could automate and streamline these tasks, and standardize all customer-facing departments and personnel on a single system.